Lo, for the Consumers Distributing
When I was a kid, there was a store like no other, and it was called Consumers Distributing.
Consumers Distributing was Amazon before the internet. It was either so sensationally ahead of its time that one wonders if Jack Stubb was in fact a visitor from the future, or so permanently wedged in the intransigent spaces between true marketing trends that it was essentially the Laserdisc of its day. Consumers Distributing was shop-at-home shopping, where you still had to actually go to a store. But what a store.
Once a year the heavy, industrious Consumers Distributing catalogue - like a roided up Ikea catalogue, with extra sass - would THUMP on the door step, and it'd be off to the races. Given my age at the time (well, given my age anytime ever), the races was toys. To the toy section of the catalogue I would flip, and like Eisenhower planning D-day, I would chart out the accumulation of plastic men into my forces. After all, going to a traditional toy shop is such a horribly risky affair for a lad - will they have Dusty? What if they only have one, and my best friend Geoff gets his hands on it first? Who wouldn't want the sensational security of those gloss-bound catalogue pages, and their promise of systematic, gentlemanly shopping assurance?
Of course, it was never quite like that, but the ideal was beautiful. Off to the C.D. you'd go, and belly up to one of the geodesic kiosks littering the showroom floor; the catalogue would match the one you had in your house (you would already have memorized the relevant page numbers, to accelerate the process); the golf pencils would scribe the 6-digit code on the tiny slip of paper, and the guy in the wicket would take your slip into the back, and out would come your toy. Sometimes.
Well, there was the plot hole, anyway. Perfect idea; unreliable execution. After all, if (with catalogue in hand), you had to call the Consumers Distributing beforehand to find out if your 6-digit code was actually in stock, and tangible reality instead of a dream on paper, what separated C.D. from the animal magnitude of the Hudson's Bay Company, or Toy City? Nothing, that's what, save for the rank anarchy of the toy aisles and the bloodshot look in Geoff's eye when he - and you - realized simultaneously that there was one Dusty left, and it would be a foot race to determine who got it first.
![]() |
A few times a year when I pass Sunnybrook mall, where the former Consumers is now a drug store (? - and don't get me started on what happened to Boots), I can't help but become nostalgic over the brief window of time where golf-pencil buying was the sport of kings, just like I occasionally miss the feel of a big CAV laserdisc in my hand as I laboriously flipped it over to get to the next 30 minutes of analog-cum-digital content. The times, they were a' changin', and the weirdest and most amazing shit was constantly happening.

